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A realtor.com® study shows the price gap between newly built and existing homes has fallen to a record low. Builders are lowering prices and stacking on sales incentives—like mortgage rate buydowns—hoping to tempt more home buyers with savings. “Builders are pricing really aggressively during this slower selling season,” says Joel Berner, senior economist at realtor.com®. To help lower costs, they’re also adding smaller homes and townhomes to the inventory mix.
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